A wealth of entertainment
advertising experience

I’ve spent half my career working with entertainment brands like Sony Pictures, Paramount Pictures and the BBC.

I’ve worked on everything that you see above. But below, you’ll find a few select highlights where I’ve been able to do something a little different. You’ll see digital and social campaigns, global technology-firsts, record-breaking YouTube mastheads and even a space-faring 3D-printed PacMan! Want to see more? Just ask.

James Bond: SPECTRE

With Skyfall, Bond became bigger than ever. So never before had a Bond movie been under so much pressure to perform at the box office.

We created a very large digital campaign intended to give fans a peek into the glamorous and exciting world of bond -including over 100 pieces of social content, micro documentaries, interactive ads live streams and even a printed booklet for the royal family to peruse at the world premiere.

Perhaps the most interesting piece of the campaign was when we allowed fans to attend a digital live-stream of the Royal World Premiere, attended by the full cast and crew, dozens of A-List celebrities and the UK’s Royal Family.

Fans could attend the premiere through a live-streaming digital takeover of the YouTube, Telegraph, Yahoo! and Daily Mail home pages.

The live-stream was broadcast worldwide across dozens of media outlets and provided real-time coverage of the event across social channels. As a result, Bond was able to trend #1 worldwide and be the subject of millions of conversations on social media - over a million people watched the premiere across the globe. SPECTRE grossed £80M in ticket sales in its first week – Bond's biggest movie release ever.

Mission Impossible:
Rogue Nation

Mission Impossible: Rogue Nation was due for release in 4 weeks and Paramount's agency of record had dropped the ball so I was part of a team that stepped in to accept an impossible mission: promote one of the summers biggest blockbusters in a fun, inclusive way using technology at home with the franchise.

We created a gamified digital takeover of the Youtube homepage, wherein fans could attempt their very own Mission Impossible stunt.

Fans could control a virtual Tom Cruise as he clung to the side of an aeroplane - mirroring a popular stunt from the movie.

The takeover was a European tech first; fusing WEB GL and HTML5 to create an engaging experience - the banners broke records with 32 million impressions and an interaction rate of 7.25% - 7 times higher than the pre-existing YouTube benchmark.

Pixels: Sending a 3D printed PacMan into space

Pixels was a fun sci-fi movie where the world was invaded by gigantic versions of 80’s arcade game characters. The main antagonist was a huge PacMan that landed from space and terrorised the characters throughout the movie.

It just so happened that the release of the movie coincided with the anniversary of the PacMan video game, so to celebrate, we 3D printed our very own PacMan and sent him into space, strapped to a weather balloon and Go Pro, to create a much talked about piece of social content.

Just for fun: Eastenders ‘the secret’ social campaign

Despite being a perpetually running TV show, Eastenders explores seasonal ‘themes’. I created an edgy social campaign for the show based around the seasonal theme of ‘No Secret Is Safe’.

I put a call out for anonymous confessions - secrets - and paired them up with London street photography for the renowned anonymous photographer MrWhisper to create a series of darkly intriguing content.

Ultimately, it was too dark for the audience of the show and didn’t make it out into the world, but I still really like the idea.

iPlayer Summer OOH

The British summertime usually leads to decreased TV viewing time. SO iPlayer wanted to run a digital OOH campaign that reminded people of all the great series on the platform.

The concept I created behind the campaign was that the British summertime weather is unreliable… but on iPlayer, you can always feel the heat.

Chappie: A choose-your-own-adventure in an ad banner.

Chappie was a hugely important tent-pole movie for Sony, and formed the third piece in Neil Blomkamps dystopian trilogy, following Elysium and the hugely successful District 9. It tells the story of Chappie – a sentient robot in a futuristic dystopian society.

We tapped into the topical Artifical Intelligence debate and used targeted memes to spark conversation across owned social channels, then followed up with incredible gamified rich media placements which offered the user a choice directly tied to the ongoing debate – to activate [or not activate] Chappie the robot right within the banner. This resulted in an incredible 37 million ad views with a 10% CTR, 3.5 million organic video views on social and a 600% engagement increase on Snapchat.